Coaching Philosophy
Connection and Adventure
My coaching philosophy is built on connection, consistency, and adventure. I believe in personalized training that empowers athletes to unlock their full potential, no matter their background or experience level. Every training plan is shaped around your goals, your history as an athlete, and your life outside of sport. I view athletics as a lifelong adventure and coaching as a partnership built on trust. I value forming meaningful relationships with athletes, giving them the confidence to dream big. I’m committed to being an educated, informed, and continually evolving coach.
Paige, MA
Finisher at Boston, Chicago and NYC in 2025
“Working with Jay has been one of the most meaningful parts of my running journey. For much of my life many people had told me I was unathletic, and I myself believed that for a long time. Jay never did. I was met with belief in me before I even had it in myself! He never saw me as anything but capable. That belief changed everything. What began as a 5K goal turned into three World Marathon Majors in one year! Jay helped me understand that running isn't just about workouts or race times, but about mental strength, resilience and discovering my why. The connection and support I have felt and the consistency we built has been transformational. "
Katie, MA
3:07 Marathon Debut
"Jay is a phenomenal coach. It is a huge privilege to work with someone whose genuine love for coaching shines through in every programmed workout and every comment he leaves in my training log. He pushes me to grow without ever pushing past my limits, writing training plans that are appropriately challenging and genuinely fun. I couldn’t ask for a more person-first, athlete-second coach to help me pursue big goals in sport and life. I especially love that he makes joy, community and adventure core parts of training even as we work toward some truly ambitious goals."
Carley, NH
100 miles Bubbas Backyard Ultra
“Jay's training plan is challenging but adaptive, where he takes the time to work with me based on my goals and where I am at in training and in life. Jay has gotten me to a place in my running journey that I never thought possible - I have become a significantly stronger and a more confident athlete through working with him. He accommodates my love for biking, skiing, and hiking, allowing me to feel productive even on the non-running days. His coaching style not only brings out the best athletes, but fosters healthy mindsets and community building that I'm so thankful for!"
Tyler, MA
Multisport Athlete
"As someone who equally enjoys biking, ski touring, and running, plus dabbles in many other sports, I often struggle to feel like I am progressing in any of my disciplines. Jay at Feed the Furnace has helped me strike the perfect balance between easy volume, intensity, and sport specificity, and I am finally getting past my plateau in biking, running, and skimo. Jay's coaching method provides the benefits of a structured training plan without any of the feelings of guilt from trying to follow a rigid single-sport training plan. He understands the needs of a multi-sport athlete, and is always happy to swap a long run day with a ski day to capitalize on good snow conditions!"
Meg, NH
Podium at JJ 100, Wapack and Back, and Bold Coast 50k
"Being coached by Jay has been a life-changing experience. Working with Jay towards big scary goals like the Jigger Johnson 100 taught me to find so much joy in my running routine, not just to prepare for one upcoming race but because I want to see what kind of athlete I'll become if I keep training consistently for the next decade. Within my first year of working with Jay, I have placed on the podium for a 43 miler, a 50k, and a 100 mile race. I am beyond excited to keep chasing big goals with Jay and his relentless positivity and support!"
